Cook Island fashion is about mixing together the bright vibrant colours of the beautiful island surroundings with comfortable garments inspired by the Polynesian designs and influences.

Well known local fashion designer Ellena Tavioni have used the Polynesian influences to create elegant garments all different but all with the Polynesian design.


Ellena Tavioni’s fashion label is TAV and specilises in handprinted, painted and dyed fabrics. Ellena has impressed the fashion world with the exhibition of her garments in the Air New Zealand Fashion week. The TAV label garments can be found at her shop in Avarua.